Ethan talked to Royce Hall, a genre-bending Afro-futuristic/Black Liberation Soul/Funk/Hip-Hop music recording artist, multi-instrumentalist, arranger, composer, MC , vocalist, and actor based in Atlanta, GA (dang, impressive!). We’re inspired by how enmeshed in music they are since birth, and their expansive artistic pursuits. This interview has been edited for brevity and clarity. All photos courtesy… Continue reading Behind the Music: Royce Hall
Author: Ethan Clift
Ethan is Co-founder and CEO of Tonic Audio. His favorite things to do are sew quilts, take walks, make music, and his morning ritual of waking with Evie June, feeding the animals, coffee + a jaunt to the dog park with the pocket-sized Yorkies. His favorite tool is a Nintendo Wii controller Allison hacked for him to use to control a synth during live performances.
The ‘Melodic Math’ of Producer Max Martin
Who is Max Martin? Max is a Swedish producer and writer whose rise to fame began in the late 1990’s when he co-wrote Baby One More Time by Britney Spears. Since then he’s written or co-written 24 of the top 100 Billboard Pop Hits, only to be bested by John Lennon and Paul McCartney of… Continue reading The ‘Melodic Math’ of Producer Max Martin
5 Songwriting Tips to Unstick You
When it comes to song composition, there’s good news and there’s bad news. Bad news first. To be honest, writing songs is hard. The creative process is messy, and some days you just can’t get into the flow of it. Other days you’re antsy and distractable and would rather browse the phone book-sized Sweetwater catalogue… Continue reading 5 Songwriting Tips to Unstick You
Founder’s Story: Ethan Clift
Hey there! I’m Ethan. I’m one of the three founders of Tonic Audio Labs. It’s exciting to be working with musicians again! There are few endeavors in life that are more creative, soulful, and require as much effort to sustain as writing music. It’s a worthy endeavor, and I hope to use my experience in… Continue reading Founder’s Story: Ethan Clift