If you’re a musician still deciding on goals for 2022, we’ve got one for you: audience development. In 2022, your audience is your most important asset. Not everyone will take this seriously. After all, “developing your audience” doesn’t sound quite as sexy as writing more songs or increasing your follower count (followers aren’t necessarily the… Continue reading Finding your audience—the best goal for musicians in 2022.
If you’re trying to get more streams on your music, college radio should absolutely be your first stop. The DJs actually care about your music, the listeners are loyal, and you can find audiences in new cities. What else could you want? Good music does rise to the top, actually With no advertisers, college DJs… Continue reading Why College Radio is Every Musician’s Best Friend
Networking can be challenging for musicians, especially if you’re starting from zero. But good music isn’t made in a vacuum, and any remotely successful musician has their own support system. Where do you begin developing your musical community? Find those open mics! Open mics are a great way to meet local musicians. They’re free and… Continue reading Networking for Musicians
“Selling out.” This is an idea I’ve been thinking a lot on since my discussion with Alex Coronfly last week. The term describes musicians who have supposedly compromised their artistic integrity by signing with a major label, gaining mainstream popularity, aggressively marketing their music, or generally participating in commercial activity. Its modern usage dates back… Continue reading The Myth of “Selling Out”
Almost exactly one month ago, Facebook and Instagram went down, becoming completely unusable. The crash was notable not just because of its range, but its duration. For six hours, people couldn’t post on Facebook or Instagram, message through WhatsApp, or sign into Facebook-reliant services. Music and technology writer Cherie Hu noted the outage’s particular challenge… Continue reading Adele & Lorde, Masters of Email Marketing
You’ve written and recorded some songs, and have been performing all around your city. You just got over 500 Instagram followers—congrats! What’s next? For many people, management seems like the next step. You might be asking yourself, “Do I need a manager?” After all, you’re a pro musician now! The short answer? No, you probably… Continue reading Do I need a manager?
You’ve written some songs and recorded a few demos. Now what? I know you weren’t planning on just holing up in your basement, posting them to SoundCloud, and hoping for the best—right? Unfortunately, good music doesn’t just rise to the top. A successful career depends on your ability to meet and connect with other people.… Continue reading How to expand your musical network